Thursday, July 26, 2012

BitTorrent Tests New Ad Model (And Revenue-Sharing With Artists) In Its DJ Shadow Bundle

bittorrent_djshadow6b copyFor many readers, the name BitTorrent may be synonymous with online piracy, but there's plenty of legal file-sharing too ? and the company says that it's actually experimenting with new business models that allow artists to make money. Today, for example, it's launching a new bundle created in partnership with digital marketing company Fame House and its client DJ Shadow. The bundle is supposed to include exclusive content from and inspired by DJ Shadows' archival release Hidden Transmissions From The MPC Era (1992-1996), and yes, it will be available for free.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/QfOZtbyqvUM/

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