There is so much information on the internet about how to succeed in business.? We decided to take a moment to tell you 8 ways your business will surely fail.? Do the opposite, and you are destined for success.
COMINGLE FUNDS- Make sure you mix your business money and your personal money.? This will allow you to be clueless as to where your money is going and what type of return you are getting on your investments!
MAKE A FREE WEBSITE- Go to one of those free website .com?s and sign up.? Use their template and slap up your website!? Don?t worry about your placement in search engines. ?Don?t worry about how your site functions or whether your site is consistent with your brand image or not.? ?People will find your website after you reach them through something like a business card or another marketing item that costs you more money. ??That way, instead of new prospects finding you on the web, your website can serve as supplemental information for people you have already marketed to.? FREE WEBSITES SAVE YOU MONEY IN THE LONG RUN ANYWAY.? Why pay someone to build your website and market your brand correctly online?? Just throw caution to the wind and see what sticks.
MAKE YOUR OWN LOGO ON YOUR COMPUTER ? You know how you want your business to come across!? Even though there are 100?s of books on branding and logo design and entire college courses on the topic, a logo can be slapped together by anyone!? Just go buy a $9 program that comes with templates.? Better yet, look up FREE LOGO on Google and use one of those services.? You are a design pro!? You got this!
ORDER FREE BUSINESS CARDS- Don?t worry about staying consistent with your brand.? Don?t pay a designer who understands brand consistency and marketing.? It is fine if all of your marketing materials look completely different.?? They have your contact information on them and that is all that is important. Right?? You are just going to use your FREE business cards to send people to your FREE website anyway!
DO YOUR OWN MARKETING ? You can?t afford to pay a marketing company right now because you are still doing free work for family and friends.? You are selling your product at cost to invest in the word of mouth advertising that will get you where you need to be in the long run.? Market yourself instead of hiring an expert.? Surely you have friends who own businesses and know how to market that can give you advice.? Slap up a craigslist text-only ad.? Marketing is marketing . The target demographic doesn?t matter; neither does market research.? What works for a car lot also works for marketing a movie theater right?? The investment probably won?t pay for itself anyway.
DON?T FORMALIZE YOUR PLAN-? You know in your head what you need to do.? Don?t waste time writing it down and organizing the information.? That just takes time away from work that you could be doing!? Also, if you do formalize your plan, you only need to do it once.? One time and you are good to go forever!? No need to revisit and adjust.? You can do all that in your head.
DO SERVICE WORK FOR FREE OR SELL YOUR PRODUCT AT COST TO GET STARTED-? This one is great when starting out.? Provide your services for friends and family for free.? You are not worth any money yet anyway.? Your time is not worth money.? You need to invest time into growing your business by doing work for free.? The word of mouth advertising will get you to the paying clients.? If you sell a product, make sure you make hardly any profit off of it in the beginning.? You need to keep prices low so you can sell it to family and friends.? Again, the word of mouth advertising will get you to the paying customers.
DON?T WORRY ABOUT YOUR PROCESSES ? Clients don?t care how easy it is to do business with you.? They only care about the price.? Your processes can be as tedious and disorganized as they need to be as long as prices are LOW!? Price is really all the people care about anyway.
These 8 steps will guarantee your failure in business.
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How to succeed?
While some are more obvious than others, take your time when planning.? Make sure you surround yourself with people more intelligent than you when it comes to business.? Don?t try to do everything yourself; it will actually COST YOU MORE MONEY AND TIME IN THE LONG RUN TO TRY TO DO IT ALL YOURSELF!? Hire the best Attorneys, Accountants, Marketers, etc. you can afford.? We completely understand that many times businesses do not have the budget to do all of this at once.? You have to do the best you can with what you have.? Just remember, you always have a bartering tool so you don?t necessarily need money.? Offer a trade of products or services to others when you don?t have the capital to afford paying them.? Are you an Auto Detailing company that needs an Attorney to draw up some contracts and forms?? Find the best attorney you can find and offer to detail his/her vehicles for free in exchange for him/her to draw up your contracts and forms.? Negotiate how many times you are willing to detail his/her car vs. what contracts and forms you need created.
In summation, if you do the opposite of the 8 steps, you are all but destined for greatness in the shark-infested waters of turning your passion into a business.
If you would like more information or would like help avoiding any of the 8 steps, contact us now!? We will be glad to help in any way we can because?.
That?s It! Creative Services is a Business Consulting Company based out of Goldsboro, NC. We provide many services such as:
- Website Design
- Website Development
- Branding and Logo Design
- Business Card Design
- Brochure Design
- Promotional Video Creation
- Social Network Custom Branding
- And Much More.
http://www.thatsitcreative.com
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